OCULUS

During my time as a designer for the Oculus Rift launch, I was responsible for creating campaigns and designing creative assets for some of our most successful initiatives, including various versions of our Scavenger Hunt Campaign for the launch of Lone Echo and Wilson's Heart. For the Lone Echo campaign, I had the opportunity to collaborate directly with the developers at Ready at Dawn. Through these discussions, I gained insight into what the developers were most proud of in their game and learned about the key features that were important to them. These conversations allowed me to gain a deep understanding of both the game's target market and its essential features, which were crucial in designing effective campaigns and creative assets.